Commissioned by AUS Enterprise, an organisation that connects the production industry with academic research departments at the American University of Sharjah in the United Arab Emirates, the Auditorium project was assigned to the Dubai-based architecture and interior design firm Roar as part of the overall design of the “Research Technology and Innovation Park”. In the new multi-purpose hall, 130 fully upholstered F50 armchairs, covered with beige faux leather and complete with tip-up seat, provide comfort for the audience. Designed in-house, manufactured and installed by LAMM, these are arranged into 12 straight, tiered rows 56 cm apart.