After graduating in Industrial Design at ISIA in Florence, Adriano Baldanzi and Alessandro Novelli began their design experience, which made them to be considered among the best Italian designers in the field of seating, office furniture and beyond. In fact, 30 years of experience allowed them to acquire a deep project knowledge. In the early 1980s, they established Casamania company, but later they totally commit to their true design vocation, working in Italy at first, then in Europe too.